CREATIVE BRIEF

This was a TALL task: launch the world's first somatic branding studio. So this wasn't just about capturing iconic photos, it's communicating the FEEL of the studio -- a rite of passage, a sacred ritual, a portal to next-level self.

I wanted an organic yet elevated feel. images that conveyed the warmth of experience, along with the raw, moody, edgy vibe that naturally happens when you shed the "pretty and polished" persona and drop straight into the truth of who you are.

I purposefully chose a studio with natural light and organic shapes to contrast the bold colors and edgy aesthetic because here, we know the tension between softness and edge is exactly where truth lives.

CREATIVE TEAM

Creative Direction, Styling, Video  — Drea of Stellium
Photography —  Elena Petrova
Cinematography — Saman Yaghmai-Aledavoud
Location — The Terra Loft, Los Angeles

somatic wisdom meets editorial edge